B2B

 

For over a decade I’ve edited business-to-business publications first in the field of healthcare and then financial services. I was an early adapter to social media launching and maintaining corporate accounts. As a content strategist I’m involved in every step of the creation process – I’ll write it, code it, tweet it and then generate the analytics report. I’ve directly managed freelancers and a team of editors, and worked closely with colleagues around the world.

 

How did I get to where I am? I have a master’s degree in journalism from Boston University and a bachelor’s degree in communications from Case Western Reserve University. And I kissed the Blarney Stone on a trip to Ireland, just to cover all my bases.

Resume

EY (Formerly Ernest & Young), Secaucus, NJ,  2010 – present
Global Brand, Marketing & Communications Editor

 

As a member of the digital team at this financial services firm my responsibilities include:

  • Writing, coordinating and promoting content on EY.com with an eye on consistency, quality and SEO-optimized digital content to best represent our brand

  • Directly managing a team of five editors

  • Launching the rebranded EY.com on a new CMS platform

  • Optimizing publications for social media, apps and responsive design web pages

  • Creating analytics reports to track usage and improve strategy

  • Piloting new technologies such as Trello, Sprinklr, Brightcove and SharePoint

  • Providing training to marketing stakeholders and the editorial team

  • Coordinating international project teams of writers, producers and marketers

  • Providing on-site digital content support to EY’s client events around the world

  • Former manager of EYVoice page on Forbes.com

       Additional EY activities:

  • Creator and moderator of Building on Hallmark lunch and learn series, part of EY’s Professional Women’s Network

  • Annual volunteer with EY’s Connect Day

                  

 

HCPro, Inc., Marblehead, MA,  2007 - 2010                   
Associate Editor

 

At this business-to-business healthcare publisher my responsibilities included:

  • Managed line of health care credentialing-related products, including editing books, moderating webinars, proof reading marketing copy, and maintaining www.CredentialingResourceCenter.com

  • Wrote monthly business-to-business newsletters, weekly e-zines, and biannual special reports

  • Developed and launched blog with a weekly traffic of 600 unique visitors

  • Maintained relationships with internal Greeley Company consultants, editorial sources, columnists, and customers

  • Represented HCPro, Inc., at national conferences

 

Food and Travel, London, England,  October - December 2006

Editorial Intern, Research Assistant

 

Metro Boston, Boston, MA,  June - August 2006

Editorial Intern

 

Boston University, Boston, MA,  October 2005 - May 2006

Research Assistant for Prof. Dick Lehr

Materials used for his book The Fence: A Police Cover-up Along Boston's Racial Divide (Harper, 2009)

Bulletin Newspapers, Inc., Hyde Park, MA,  January - April 2006

String Reporter

 

Cleveland Free Times, Cleveland, OH,  January - May 2005

Editorial Intern

 

EMILY’s List, Washington, D.C.,  May - August 2004

Intern, Communications Department

EDUCATION                         

Boston University, Boston, MA,  2005-2007

Master of Science in Journalism

 

London Graduate Journalism Program,  September - December 2006

Arts Criticism journalism courses at BU’s London campus

Editorial internship at Food and Travel magazine

 

Case Western Reserve University, Cleveland, OH,  2001-2005

Bachelor of Arts in Communication Studies

Minors: English and Religion Studies

                                          

 

ARTICLES PUBLISHED IN                     

Briefings on Credentialing, Credentialing and Peer Review Legal Insider, HealthLeaders Media, Food and Travel, Metro Boston, Boston Uncovered, NENA News (New England Newspaper Association newsletter), West Roxbury Bulletin, Hyde Park Bulletin, The Boston People’s Voice, The JP Bulletin, The Muckraker (Boston University Department of Journalism’s magazine), Cleveland Free Times

                                               

AWARD                                 

American Society of Business Publication Editors (ASBPE) Gold Award in the Newsletter—Technical/How-To article category, 2007

 

ORGANIZATIONS                

Content Strategy NYC, Online News Association, Hacks/Hackers

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